The ability to do business on the World Wide Web has changed the way people think about companies, especially when it comes to the prospect of owning their own business. It seems as if the Internet is loaded with all sorts of potential, just waiting for the lucky entrepreneur to tap into those vast resources and begin making a fortune. Already millions of people have taken a shot at starting an online business and creating a whole new way of life for themselves.
Unfortunately, very few of those millions have made it.
While there are several reasons why an Internet business would never get off the ground, one stands out above all others: the owner failed to learn how to systemize the business and make the best use of all the available resources. This applies to resources within the company that could have made all the difference in the business’s success.
All too often, entrepreneurs have a fantastic idea that has unlimited potential to make money. The problem is that the concept is often all they have.
There’s a tradition in the business world that tends to divide businesspeople into two categories. The first category is reserved for those who are known as visionaries. Purportedly, prophets have the creative juices to develop great ideas for products and services. Creativity is the name of the game for the visionary, who can foresee the product taking the world by storm and making a fortune for everyone involved.
Unfortunately, the visionary is considered entirely devoid of practical skills that can address all the nuts and bolts necessary to build the network, distribute the product, and generate sales.
The second category is generally known as the drone or traditionalist. Drones are directly concerned with how a business is organized, setting proper schedules for getting things done, and typically have the background and skill set to handle the everyday operation of any business. The drone knows how to market a little, advertise a little, handle the accounting, oversee employees, and keep the ship moving.
The drone lacks the vision to foresee changes in the industry and come up with creative ways to stay ahead of the competition.
The Internet has allowed visionaries to explore their ideas to their heart’s content, unfettered by practical matters. While that sounds good, it simply doesn’t fly in the long run. The great idea is founders because there is no network to market, sell, and deliver the fabulous brainchild of the entrepreneur.
People who have been successful with online businesses know that you need a great idea and the resources to cultivate a customer base for that great idea. They also know the same sort of day-to-day housekeeping done in brick-and-mortar businesses applies to Internet-based companies and take steps to either learn those skills or outsource them to trusted and reliable sources.
Internet business systemization is all about marrying the vision with the practicalities of the business world and becoming successful. There is no great mystery to the process, although many people are intimidated by words like “systemization.” If you are a reasonably intelligent person, it is possible to learn how to effectively systemize your business and position yourself to be the proud owner of an online company that consistently makes a profit.