Choosing the Right Niche in Your Market
Selecting a niche requires research paired with a passion for your chosen topic. Having an idea is not enough to get your blog, business, or product off the ground, but it is a step in the right direction. If you are stuck with a half-baked plan that is simply awaiting the selection of a viable niche, we have some tips to help you move forward.
Think About What Problems You Have the Ability to Solve
The most successful niches solve a problem for the public. It can be as simple as lowering energy costs or more complex as technological advancement. Think about common issues that you can target and remedy when considering a niche. Even if there is already someone in that niche, if you can offer a new or better solution to the same problem, you have to potential to make it big. You can talk to your target market via polls, forums, or even market research to determine what points are left unresolved within the niche.
Narrow Down Your Options
Once you have a few different directions in mind, you will need to narrow your selections even further. For example, if you know you want to target graphic design, commercial applications, and character creation, you will need to narrow it down further to target a lucrative niche. You can focus by figuring out what area in these broader subjects you want to expand and grow. So, you can consider graphic design-to-character development- anime or game design. Of course, this is just an example, and your narrowing will be specific to your niche and talents.
Pick & Test the Field
Consider doing a test run on your top three niche picks. Once you have done the research and narrowed down your list, you can see which one will perform well in a limited trial. You can post a few videos or even publish some written content in the niche, depending on your platform. You can also generate a landing page or three to discover which one garners the most views. Run some low-budget ad campaigns to spur interest or advertise pre-sales of a product you are thinking about developing. If there is little to no interest, you know that the niche is perhaps not the best to go with, even if it is technically viable.
Find Your Niche in 30 Minutes
Are you considering establishing a business but not sure which niche to choose? Perhaps you want to start blogging or creating video content but are confused about where to go in an oversaturated market. Choosing a niche can be tricky if you don’t know how to get started. Simply targeting your interest is not enough; you have to strike a perfect blend of passion and popularity to ensure your venture succeeds. We have some tips to help you choose a niche within 30 minutes.
Pay Attention to Your Competitors
With so many people globally, it is impossible to be the first one in any market. That being said, having competition can work to your advantage. Not only does it prove the need for services in a particular area, but you can also learn how to improve on what is already offered. Researching the competition can show you what works, what doesn’t, and what is missing in a particular niche before you dive in headfirst.
Take A Trip Through Google
Google Trends and Google AdWords are a goldmine for those looking to settle on a niche. You can check out a variation of keyword combinations that lead you to undiscovered search trends. Use those popular but underutilized search trends to narrow down your niche search and get a head start on becoming an authority at the same time.
Build On Your Passions
Having skills will help you move forward, but you probably won’t stick around long enough to compete without heart. It is essential to avoid a disequilibrium by sticking to something you would be willing and enjoy doing for at least the next several years. Rank your skills on one side of a paper, then rank your passions and interest on the other. Those that can be eliminated should be, and those that have a common base should be left for consideration.
Do A Dry Run
Before jumping headfirst into any new niche, it is a good idea to do a dry run; after doing your research and selecting between one and three main areas, produce some landing pages that will allow you to collect public feedback. If it is a product, you announce pre-sales, or you can offer content for other industries. If your landing pages get a moderate to a high level of traffic, you can convert those pages into a full-blown website.